LARC Projects U.S. RevPAR and Average Daily Rates to Rise in 2026
Skift Take
LARC releases its U.S. forecasts. Plus, hotel deal and development news.
Investors breathed a sigh of relief as the big plunge at the open in the financial markets turned around in the afternoon. By the close, the DJIA was only down 73 points, the Nasdaq was up 81, the S&P 500 was up 3 points, and the 10-year treasury yield was up .09 to 4.05%. Lodging stocks were still mixed to negative by the close, but the recovery in the C-Corps off the lows in the morning was a sight for sore eyes. Obviously, this is not over in terms of possible reactions from the financial markets, depending on events each day and night.
Truist said the events in Iran and counterattacks on major tourism cities like Dubai add downside risks to 2026 earnings within their global travel coverage. New hotel pipeline developments may also be at minimum temporarily impacted. Truistassumes global companies such as the OTAs, especially Booking both on lodging and air, and global hotel C-Corps, would be relatively more impacted without their coverage. The flip si
