The Women's World Cup Hotel Booking Bounce
Skift Take
- Australia and New Zealand hotels saw revenue rise during FIFA Women's World Cup, especially in Wellington and Auckland.
- Singapore Expands Hotel Hiring: Singapore permits hiring from six new countries to meet growing hotel sector demands.
- Macau's tourism recovers with high visitor counts and new hotel offerings, including Raffles Hotel.
STR said the FIFA Women’s World Cup 2023 had given hotels around Australia and New Zealand a performance boost during the usually quiet winter season. Nine hotel markets/submarkets between Australia and New Zealand hosted matches during the tournament. All but one of those experienced a noticeable jump in RevPAR when comparing group stage dates from July 20 to August 2 against the 19 days leading into the event. Smaller markets, especially in New Zealand, have seen an even stronger overall benefit. Wellington hosted the most group-stage matches and saw the largest RevPAR premium of 42% in the first 14 days of the tournament. Auckland saw a 32% RevPAR gain while hosting six matches and the opening ceremony. ADR drove Wellington’s RevPAR premium, while Auckland was split with equal contributions from occupancy and rate. In Australia, Brisbane picked up the biggest impact during group play, especially on July 22, with the England/Haiti match driving 90% occupancy and
