U.S. Hotels Projected to See Moderate RevPAR Growth in 2026
Skift Take
Marriott International opened two Longer Stays hotels in Florida, while Hyatt Centric Delfina Santa Monica completed a $16 million renovation. Plus, more hotel development news.
The DJIA fell 466 points while the Nasdaq was up 37, the S&P 500 fell 24 points, and the 10-year treasury yield was down .04 to 4.14%. Lodging stocks were lower. INN was the biggest mover, down 5%.
The PwC Hospitality Directions report predicts the U.S. lodging industry will have moderate RevPAR growth in 2026 as it navigates a period of recalibration. PwCpredicted a 0.9% increase in RevPAR and an average occupancy rate of 62% with challenges persisting amid inflationary pressures, supply growth and the transformative impact of AI on travel behavior and hotel operations. PwC said there are two demand patterns emerging. Rising leisure travel, concentrated in warmer and secondary markets is one and slower-rebounding corporate and international inbound travel is the other. They also noted that hotel supply is beginning to grow again after a prolonged slowdown with projects paused during the pandemic resuming, particularly in hig
