Hilton Unveils New Brand Undergraduate by Hilton
Skift Take
Hilton announced the launch of Undergraduate by Hilton, a new upper-midscale brand developed to serve a broader range of college and university markets. Plus, more hotel deal and development news.
The DJIA rose 46 points, while the Nasdaq was up 114, the S&P 500 rose 20 points, and the 10-year treasury yield was up .02 to 4.48%. Lodging stocks were mostly higher, with VAC leading the pack, up 7% to a new high, PK rising 6% also to a new high. HGV also set a new 52-week high today.
Goldman Sachs upgraded the timeshare stocks today. They upgraded Hilton Grand Vacation to Neutral from Sell, upping their price target to $55 from $44. Marriott Vacations was upped two slots, to Buy from Sell, with a new price target of $100, up from $70. Travel + Leisure is now rated Buy, up from Neutral, as GS upped its target price to $85 from $73.
Barclays upped its target prices on the hotel REITs by more than 20% while at the same time warning that the moves higher so far this year are a bit "too far, too fast." They also believe tough comps in 2027 may begin to bleed into the conversation among investors. Remember that NAREIT is going on at the same time as NYU. We al
