Marriott Enters the Rental Apartment Business
Skift Take
Scheduled to open in late 2027, W Apartments Cleveland will let renters sign as tenants of units at the Erieview Tower. Plus, more hotel deal and development news.
CoStar reported from the Hospitality Sales and Marketing Association International's Commercial Strategy Conference in San Antonio with an update on the World Cup’s impact on the hotel industry. CoStar said the 2026 FIFA World Cup has been a mixed bag. Data experts reported that cities that have their stadiums integrated into their city centers are performing better than those that are not. Groups360 noted that San Francisco and Silicon Valley is an example of a struggling host market with a stadium far away from the city center. Non-U.S. host markets such as Toronto and Vancouver in Canada, and Monterrey, Mexico, have been enjoying successful results through the first couple of weeks of the tournament.
Marriott is getting into the rental apartment business, according to Dana Jacobsohn, who oversees Marriott's global branded residential business and serves as the Chief Development Officer for luxury hotels in the U.S. and Canada. Scheduled to open in late 2027, W Apartm
