Extended Stay America Premier Suites

The original soft brand, Ascend Collection from Choice Hotels has surpassed its 500th property milestone. Plus, more hotel deal and development news.

Marriott and Hyatt revealed their luxury pipelines for 2026 at ILTM, plus more hotel development news.

A soft brand for independent hoteliers, Mayfield, will launch from the creators of Magnuson Hotels. Plus more hotel deal and development news.

Lodging Analytics Research & Consulting (LARC) forecasts that 2025 U.S. Hotel EBITDA will decline 5.5% year-over-year and Hotel Values to decrease 4%. For 2026, it forecasts U.S. Hotel EBITA to decrease 1.1% and Hotel Values to decrease 3%.

U.S. hotel RevPAR was down by -0.1% year over year in April. The Easter shift, geopolitical/tariff impact, were blamed for the sluggish month. Group RevPAR was down -2%.

IHG reported strong Q4 2024 results, announced the acquisition of the Ruby brand, raised its dividend by 10%, and launched a $900 million buyback, but investors remained unimpressed despite its strong performance.

Hilton's strong earnings report boosted lodging stocks, eased election concerns, and led analysts to raise 2025 capital return expectations.

Fitch Ratings' 2025 hotel sector outlook is neutral, reflecting stability, moderate growth, and varying regional confidence, with steady revenues supported by limited supply and strong business travel momentum.

Transactions in the $10 to $20 million segment are expected to pick up pace as financing becomes more accessible via the commercial mortgage-backed securities market.

Grand Hyatt is rapidly expanding and enhancing its global portfolio, with over 10 new hotels opening by 2027 and extensive renovations across existing properties to meet the evolving needs of luxury travelers.