North America
SH Hotels Officially Rebrands as Starwood Hotels
SH Hotels & Resorts is rebranding as Starwood Hotels, reviving the iconic name founded by Barry Sternlicht.
Newmark Group
North America
Hilton's Huge Expansion in 2024
In 2024, Hilton achieved 7.3% net unit growth by adding nearly 1,000 hotels and strengthening its global pipeline, while expanding its brand portfolio with new lifestyle and luxury offerings worldwide.
North America
Marriott Buys Postcard Cabins to Build an Outdoor Hospitality Brand
Marriott International is expanding its outdoor-focused lodging with the acquisition of Postcard Cabins, aiming to launch a collection in 2025 featuring tiny cabins and unique accommodations near natural destinations.