Phuket

China launches a pilot project allowing visa-free travel for visitors from several countries, with Malaysia reciprocating for Chinese and Indian visitors. IHG, Accor, SM Hotels, Hilton, and Artyzen Hospitality Group announce new properties and partnerships across Asia. The former Palazzo Versace in Australia is up for sale with a $100 million price tag.

Phuket's hotel market saw strong growth in the first half of 2023, driven by increased flight volumes, with Russia and China as top tourism markets, and higher room rates post-pandemic. Accor anticipates a surge in hotel conversions due to stricter lending rules, leading to more independent Thai hotel owners seeking franchising, rebranding, or conversion opportunities. Macau plans to invest in attracting foreign tourists but faces challenges due to airport expansion. Wyndham opens its first Wyndham Grand hotel in South Korea, and S Hotels and Resorts launches SO/Maldives in the CROSSROADS Maldives.

ForwardKeys data reveals that Asia Pacific destinations have seen a travel recovery of over 50% of pre-pandemic international arrivals in the first three quarters of the year, with fourth-quarter bookings improving. Marriott International has opened three premium brand hotels in Vietnam, expanding its portfolio to 19 hotels in the country. S Hotels and Resorts will invest $27 million in renovating resorts in Thailand and Fiji, including upgrades to three SAii Resorts and Outrigger Fiji Beach Resort, with renovations starting in 2023 and premium rooms available for booking from December 2023.

Asian ultraluxury resort companies are expanding into Japan to cater to wealthy overseas travelers and take advantage of the weak yen, with Soneva Holdings planning to open resorts in Japan by 2027 and investing 100 billion yen in new properties. Foreign investment in Japanese hotels increased significantly in recent years, with 2022 seeing a sixfold increase compared to the previous year, and an expected total of 128.5 billion yen in investments in the first six months of the current year. International hotel brands like InterContinental, Wyndham, Marriott, Hyatt, and Accor are actively expanding their presence in various regions, including India, Vietnam, China, Thailand, and Australia, offering a diverse range of accommodations and amenities.

Sentosa Island in Singapore is on track to recover its pre-pandemic visitor numbers within one to two years, with new projects like Raffles Sentosa Resort & Spa and Sentosa Sensoryscape expected to boost visitation. Macau SAR experienced a -28.6% decline in visitor arrivals in September, but it anticipates a potential increase in October, aiming to reach 24 million visitors by the end of the year. Accor has become the world's largest player in extended-stay hotels outside of the United States, offering various brands such as Novotel Living and Adagio, with plans to open new properties in different locations.

International arrivals in the Asia Pacific region saw growth in 2022, reaching the strongest level since 2019, with the Pacific region having the highest growth rate. Macau received over five million visitors from Hong Kong in the first nine months of the year, nearing 2019 levels. Radisson Hotel Group announced the rebranding of Fridays Boracay into a Radisson Collection Resort, marking their entry into Boracay, Philippines.

Morgan Stanley adjusted price targets for several hotel companies, maintaining Overweight ratings for Hyatt, Hilton, Marriott, and Wyndham, but lowered the price target for Park Hotels. They also raised the price target for Choice Hotels and maintained an Underweight rating on Pebblebrook Hotel Trust. Marcus Hotels & Resorts' new Chief Investment Officer, Tiffany Leadbetter Donato, aims to expand the company's hotel portfolio beyond the Midwest for greater geographic and customer diversity. Hotel del Coronado, part of Curio Collection by Hilton, is investing over $160 million to restore and revitalize its historic Victorian building in Coronado, California, with a target completion date in Spring 2025.

Efforts to attract Chinese tourists to Southeast Asia are falling short, with drops in arrivals to Thailand, Cambodia, and Vietnam; Thailand's visa exemption offers a temporary boost. Numerous hotel developments across Asia include expansions by Amora Group, partnerships in Malaysia and Indonesia, and potential property transformations in Singapore and Australia. DigiPlus Interactive Corp. aims to resurrect a $500 million casino resort on Boracay Island, hoping for favorable response from the Marcos administration.

Hotel RevPAR in China surged by 77.2% year over year due to Golden Week, with a 53.2% increase compared to 2019. Japan's hotel industry saw an elevated average daily rate in July but struggled with occupancy recovery. Melbourne's hotel industry reported a decline in RevPAR in September despite increased occupancy, and October occupancy is on par with the previous year.

Macau's Golden Week holiday saw a surge in visitors, with over 932,000 arrivals and high hotel occupancy rates, mainly driven by mainland Chinese tourists. Indonesia plans a significant expansion in its tourism sector, aiming to attract up to $8 billion in investments for specific destinations. Several new hotel properties by Accor and Hilton are announced in countries including Australia, Vietnam, Sri Lanka, and Malaysia.