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Skift Take
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The China Tourism Academy released a report saying China's summer resort tourism and related markets have reached 1.2 trillion yuan (US$168.26 billion) to 1.5 trillion yuan in value. With the heat wave in many cities in China, residents are escaping by traveling to cities with abundant summer tourism resources. The Ministry of Culture and Tourism said that in the third quarter of this year, the overall travel intention of high-temperature cities reached 94.6%. Changchun City, in northeastern China's Jilin Province, is benefiting as it serves as a summer refuge for many domestic tourists each year. The June three-day Dragon Boat Festival holiday resulted in 149,900 visitors to the part in Changchun City, up 18-fold from last year. Trip.com Group data shows summer travel orders for destinations in the cities of Chengde, Xining, Yichun, Kunming, and Guiyang have grown by 170%, 71%, 63%, and 57% year on year as of July 3.
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