Seibu Prince Is Creating a New Membership Program and Unifying Its Brand

Seibu Prince Hotels Worldwide announced a brand refresh to strengthen its global operations and enrich the end-to-end guest journey. Seibu Prince Hotels will streamline their brand identity, offer a consolidated membership program and enhance the user experience, beginning its roll out this coming April. They will unify their brand identity under a single brand – Seibu Prince Hotels & Resorts. That will include The Prince, Grand Prince Hotel, Prince Hotel and Prince Smart Inn as well as six additional brands through StayWell Holdings and hotels and golf courses through Prince Resorts Hawaii. There will be one unified loyalty program – Seibu Prince Global Rewards with four levels of membership. All this will be brought in with a new website and app.

Japan’s fifth largest city, the island of Hokkaido, is the location of the latest addition to Accor Group’s MGallery Collection. The Hotel Sosei Sapporo MGallery Collection features 118 rooms. Sapporo is the birthpl