Japan Expects Hotel Occupancy Improvement in 2024
Skift Take
Japan's hotel industry experienced significant growth in 2023, achieving top global tourist destination status, with a rebound in foreign visits and high investment despite not reaching 2019 levels.
The Hong Kong Tourism Board announced a 38.6% year on year increase in March visitor arrivals, with significant growth in both short-haul and long-haul markets. Provisional visitor arrivals for March was about 3.4 million. For the first quarter, a total of 11.23 million visitor arrivals were recorded, a 5% increase from the fourth quarter of 2023. March Mainland China visitation was up 25.4% to 2.5 million.
Macau’s Chief Executive said he is confident Macau will attract more than 30 million visitors this year in fact he thinks with average daily visitors remaining above 100,000, Macau could record nearly 36 million visitor arrivals. Last year Macau registered over 28 million visitors so getting to 30 million should not be considered a victory while 36 million would be. The average expectation will be between 33 million and 34 million visitors this year. In 2019, Macau welcomed 39.4 million visitors.
Japan’s hotel industry had a banner 2023 with the country b
