SH Hotels Officially Rebrands as Starwood Hotels
Photo Credit: Interior lounge at the Treehouse Manchester. Starwood Hotels / Simon Brown
Skift Take
SH Hotels & Resorts is rebranding as Starwood Hotels, reviving the iconic name founded by Barry Sternlicht.
The DJIA jumped 486 points while Nasdaq rebounded 268, the S&P 500 was up 64 points, and the 10-year treasury yield was up .06 to 4.27%. Lodging stocks were modestly higher.
Newmark Group, Inc. announced its 2025 Valuation & Advisory North American Market Survey. In the Hospitality, Gaming, & Leisure segment of the report, they said RevPAR growth last year was impacted by reduced summer demand as discretionary spending waned. They noted occupancy and ADR increased slightly in most markets, supported by easing inflation and interest rate cuts.
SH Hotels & Resorts, a sustainable hotel brand management company that includes 1 Hotels, Baccarat Hotels, and Treehouse Hotels brands, is officially rebranding itself as Starwood Hotels. Barry Sternlight founded Starwood Hotels & Resorts roughly 30 years ago. Marriott completed an acquisition of Starwood Hotels &a
