Fairfield By Marriott Reaches 150-Hotel Milestone In Greater China


Skift Take

Marriott International's Fairfield by Marriott brand reaches 150 combined open and pipeline hotels in Greater China, growing 50% in just over a year. Plus more hotel deal and development news items.

JLL said they are projecting Thailand’s hotel transactions will hit 20 billion baht by year's end as hotel investments in Asia Pacific are heating up. JLL said hotel transaction volumes in the Asia Pacific region reached US$4.7 billion in the first half of 2025. That is down 23% from the same period in 2024. JLL said while the slowdown after last year’s surge reflects investor caution, it also signals a transfer of ownership from institutions to private investors who are pressing ahead decisively. Japan, with US$1.5 billion, led the way, followed by China and Australia with US$744 million and US$664 million, respectively. They noted secondary markets are picking up steam, citing Thailand with US$301 million in hotel transactions in the first half, with the expectation that full-year deals will reach US$650 million. Bangkok is attracting the largest inflows, driven by high-net-worth individuals over the usual institutions. High-net-worth individual investments jumped