Thailand Luxury Hotel Investor Demand Outpaces Supply
Skift Take
JLL said long-term owners are holding onto trophy properties, creating a tight luxury hotel investment market in Thailand. Plus, more hotel deal and development news from APAC.
Skift, parent company of this publication, published an article on commentary from JLL Hotels regarding Thailand’s luxury hotel market. JLL told Skift that long-term owners are holding onto trophy properties, creating a tight luxury hotel investment market. 2025 had US$66 million in luxury hotel transactions, but the reality is that the demand is there, the supply is not. Since 2017, luxury hotels have represented 19.2% of Thailand’s hotel sales volume by value. That was only 7.9% of transactions. The other side of that is the demand is causing a wave of new and upcoming openings in the space, including Aman Nai Lert, Andaz One Bangkok, Ritz-Carlton One Bangkok, the relaunched Dusit Thani, Six Senses Bangkok, and The Langham-Custom House Bangkok. Before the pandemic, ultra-luxury hotel room rates were around US$300 on average. They are now US$450. Skift reported that Bangkok, Phuket, and Koh Samui have all recorded double-digit ADR growth since 2019. Much of the new supply is c
