San Francisco's Hotels Finally Rebound
Photo Credit: The Ferry House Suite Terrace overlooking San Francisco from 1 Hotel San Francisco. Starwood Hotels
Skift Take
Hotel occupancy may reach 65.2% in 2025, up 3.7% from last year, with 34 large-scale events booked for the year.
The DJIA rose 300 points on Friday, while Nasdaq was up 99, the S&P 500 was up 39 points and the 10-year treasury yield just keeps on rising, up another .02 to 4.19%. IHG was the mover of note for lodging stocks on Friday, up 5% on the double upgrade from JP Morgan to Overweight from Underweight with a price target of 10,400 GBP.
B. Riley Securities upped its target price on Service Properties Trust to $3 from $2.
After a few challenging years, San Francisco is posting one of the strongest hospitality rebounds in the U.S., according to San Francisco Travel. Moscone Center-driven hotel bookings are set to rise 64% in 2025, reaching nearly 657,000 room nights compared to 400,000 last year. San Francisco is leading the national recovery, with hotel occupancy expected to reach 65.2% in 2025, up 3.7% from last year, while the U.S. overall sees a 0.7% decline. With 34 large-scale events booked for 2025 and global
