Hilton Announces Franchise Agreement with Yotel
Skift Take
Hilton established Select by Hilton with Yotel as its first franchise partner across 23 hotels in 10 countries under the brand. Plus, more hotel deal and development news.
The DJIA fell 203 points, while the Nasdaq was down 62, the S&P 500 fell 18 points, and the 10-year treasury yield was up .02 to 4.28%. Lodging stocks were modestly higher.
Hilton announced an exclusive agreement with YOTEL that will provide guests another way to stay within the hospitality leader’s growing global portfolio. The franchise agreement with YOTEL expands Hilton’s network, filling a customer need in the growing lifestyle segment in a manner consistent with its proven asset-light model. YOTEL will continue to independently manage and license its brand at 23 hotels across 10 countries, with a goal of more than tripling its portfolio in the coming years. YOTEL will be the first brand in the newly established Select by Hilton. Select by Hilton is designed to grow into a brand that creates new ways to stay for guests, with the trust, confidence, and perks they expect from Hilton. High-quality, established hotel brands that join Select b
