Thailand Leads Asia in Branded Residences Supply
Skift Take
Thailand’s branded property sector has grown by 13.3% year-on-year to US$6.4 billion. Plus, more hotel deal and development news from APAC.
C9 Hotelworks’ Asia Branded Residences Market Review 2026 shows Thailand has firmly established itself as Asia’s premier destination for branded residences, capturing the region’s largest share of launched supply. The kingdom’s branded property sector has grown by 13.3% year-on-year to US$6.4 billion, with 13,124 launched units across 63 properties. The C9 report evaluates 14 countries, with the market value across Asia soaring 30.3% to 1.3 trillion baht across more than 50,000 units. Vietnam leads the region in sheer aggregate market value, but Thailand has edged ahead in the ultra-competitive luxury tier with 30 active luxury-tier projects, compared to Vietnam with 18 and South Korea’s 13. Bangkok remains Thailand’s largest urban market with 5,031 units, with over 53% of the supply sitting in the luxury condo tier. Phuket is second with 3,456 units, and Hua Hin is third with 3,017 units.
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