FIFA Women's World Cup Boosted Sydney Hotels
Skift Take
- Hotel prices are surging during the upcoming Golden Week in popular cities, driven by the extended Golden Week, which includes the Mid-Autumn Festival and National Day Holiday.
- Sydney, Australia, experienced record-high performance levels in August 2023 due to the FIFA Women's World Cup, with increased occupancy and average daily rates.
- Accor is expanding its presence in Japan by adding 23 properties and over 6,000 rooms to its network, with renovations and rebranding set to take place, doubling its presence in the country.
Hotel prices will surge for the upcoming Golden Week in popular cities. The Plus version of the Golden Week, including the Mid-Autumn Festival and National Day Holiday, drives this. Data from Qunar indicates that as of September 11, the top three cities for flight bookings during the holiday were Shanghai, Beijing, and Chengdu. A luxury suite at the Peninsula Hotel in Beijing has seen its price jump from 2630 yuan on a regular working day to 3738 yuan during the holiday. A luxury garden-view twin room at the Shanghai Disneyland Hotel has more than doubled from 2482 yuan to 5634 yuan. Reports of controversial practice of hotel and homestay cancellations have also reemerged. Consumers have reported that their bookings have been canceled for various reasons, including renovations, no available rooms, the room has already been rented out, or the system has not yet updated the prices.
CoStar's preliminary August 2023 data for Sydney, Australia, sh
