U.S. Travelers to Trim Holiday Trips, Says Deloitte Survey


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Lodging stocks fall; Starwood modifies loan; Quadrum explores Arlo Hotels sale; and Holiday travelers plan to cut spending 18% and take fewer trips as financial concerns rise, Deloitte survey finds, including high-income Americans.

The DJIA fell another 390 points on Friday, while Nasdaq rose 30, the S&P 500 was down 3 points, and the 10-year treasury yield was up another .04 to 4.15%. Lodging stocks were modestly lower.

Truist Securities issued a report on the state of the three public timeshare companies. They maintained their Buy on Marriott Vacations while slashing their target price to $81 from $127. Truist also cut its target price on Hilton Grand Vacations to $59 from $62, but raised its price target on Travel + Leisure to $71 from $70.

Deloitte's 2025 Holiday Travel Survey findings highlight that although more Americans may plan to travel this year between Thanksgiving and mid-January, financial concerns could be casting a shadow over the season, with may travelers expected to scale back on the number of trips, trip duration and their overall travel spending. While more survey respondents plan to travel this holiday season, 31% say