Choice Hotels' Ascend Collection Surpasses the 500-Property Milestone
Photo Credit: The lobby of an Ascend Collection hotel in New York City. Choice Hotels
Skift Take
The original soft brand, Ascend Collection from Choice Hotels has surpassed its 500th property milestone. Plus, more hotel deal and development news.
The DJIA was down 85 points, the Nasdaq was up 22, the S&P 500 was up 5 points, and the 10-year treasury yield was up .01 to 4.34%. Considering the market paralyzed by what may or may not happen in Iran tonight. Lodging stocks were modestly lower.
Barclays gave its first quarter of 2026 Lodging Preview, using it to downgrade Park Hotels to Equal Weight from Overweight. Its biggest reason was that it no longer believes PK will complete its non-core asset sale program this year. It lowered its price target to $9. Barclays said first-quarter earnings for the group were better than expected, but the knock-on effects from Iran, oil prices, and possibly softer-than-expected World Cup demand are all preventing it from turning positive on the overall sector. On the REIT side, it sees evaluations overall as neither cheap nor expensive. It remains overweight on Apple Hospitality and Rym
