Hilton to Bring Brand Count in Asia Pacific to 16


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Hilton announced it will make eight new luxury and lifestyle brand debuts in new markets across Asia Pacific this year. Plus, more hotel deal and development news.

Hilton announced it will make eight new luxury and lifestyle brand debuts in new markets across Asia Pacific this year and plans more than 15 openings in the segments in 2026. Together, the new hotels will add to a trading estate of more than 170 trading luxury and lifestyle hotels in the region and take Hilton another step closer to its goal of exceeding 250 hotels in the categories in the coming years. The debut of NoMad in Singapore and Signia by Hilton in Tainan will mark the Asia Pacific debut of these two luxury brands. These will bring Hilton’s total brand presence in Asia Pacific to 16 brands out of the 27 brands it has in its portfolio. Canopy by Hilton Bangkok Sukhumvit will mark the brand’s debut in Southeast Asia. South Asia will see its first Curio Collection by Hilton hotel and first LXR Hotels & Resorts property, both set to debut in Bengaluru with Slohh by Roach, Curio Collection by Hilton, and The Den Bengaluru, LXR Hotels & Res