Philippines

Japan’s booming tourism, driven by a weak yen and rising demand, has pushed hotel costs so high that even business travelers are priced out, prompting shifts to alternatives like Airbnb and further tax hikes in places like Kyoto.

JLL's new Hotel Operators Investment Survey highlights Asia Pacific's uneven hotel recovery, with disparities in regional growth, labor challenges, rising costs, and a positive 2025 outlook driven by MICE demand despite lingering tourist shortfalls.

Thailand welcomed over 35 million tourists in 2024 with record-high occupancy rates, and aims for even more arrivals and revenue in 2025.

Tokyo Tatemono and The Ascott Limited will launch SEN/KA TOKYO, marking The Crest Collection's debut in Japan in 2029, while CapitaLand's strategic investments in Japanese hospitality signal robust growth opportunities.

Hilton has achieved 1,000 hotels in Asia Pacific ahead of its 2025 goal, with plans to double its portfolio and expand significantly in Greater China and Southeast Asia.

Marriott International is expanding its luxury portfolio with new brand extensions, experiential travel offerings, and over 260 properties in development, solidifying its leadership in high-end hospitality.

Italpinas Development Corp is partnering with Dusit Hotels to open Dusit-branded hotels in Mindanao by 2029, while Dusit also announces the soft opening of its first Malaysian hotel in Melaka on December 7.

Rosewood Hotels is expanding globally in 2025 with new luxury properties in Japan, Mexico, Qatar, Amsterdam, and London, offering luxury accommodations, dining, and wellness experiences.

Hyatt Hotels plans to expand its Asia-Pacific portfolio by 67% with over 200 new hotels to meet rising demand from young, affluent travelers.

The Philippines' Department of Tourism plans to add over 120,000 hotel rooms by 2028 to meet rising tourism demand, aiming for 456,000 rooms to accommodate projected arrivals of 11.5 million tourists.